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Posts tagged to Retail

Aldi and Lidl US Expansion: US grocery retailers should be worried

MarketLine

Aldi and Lidl have been responsible for a huge shift in the grocery market across Europe. This has been particularly evident in the UK with the discounters growing their collective share of the market from 2.8% in 2000 to 12% in mid-2017. In a market that was previously dominated by four big retailers, this has been an impressive growth. The low prices offered by Aldi and Lidl, along with clever marketing campaigns and a growing reputation for quality produce, have enabled the discounters to erode the market share of the… Read more

M&S and Debenhams: Online retail to continue its surge while retail outlets continue to close

MarketLine

The growing popularity of shopping via the internet, coupled with both the younger and older generations becoming increasingly tech-savvy, has led to a massive surge in shopping online A bit of rewording would be good so it reads better. – whether it be essentials such as food or clothes, all the way to smaller items. The convenience of doing so has meant that fewer sales have been achieved on the high street for major retailers, and sales revenue have transferred to online equivalents. After recent announcements from M&S and Debenhams… Read more

Tesco’s deal with Booker: Attempt to control the UK food supply chain?

MarketLine

The deal, announced in January 2017, grants several benefits to Tesco. It means that the incumbent retailer can expand even faster in the UK food convenience sector, the fastest growing part of the grocery market for a number of years. The merger with Booker will also give the retail giant the access to a new territory – the “out-of-home” eating market, as it will be taking over the supplier to a string of restaurants and cinemas. This is a new area for Tesco, but one that accounts for around a… Read more

Physical Book Vs. E-Book: Traditional book not ready to die out just yet

MarketLine

There has been much debate in recent years regarding the physical book vs. the e-book. Many commentators have outlined a sad situation in which the traditional book is dying out as the rapidly growing proliferation of digital technology replaces it. However, the situation is not quite as clear-cut as this. While it is undeniable that there have been declining book sales in recent years, this is not necessarily wholly linked to the explosion of e-books in the market. E-books are undoubtedly a more convenient way to store and carry around… Read more

Primark expansion: The impact of Brexit on its profit margins

MarketLine

Primark, first established as Penneys in 1969 now has over 290 stores in Europe and the US collectively. In 2017, AB Foods the parent company of Primark has stated a further 16 Primark stores are to open across Europe and the US. Following the loss of BHS in 2016, a niche in the market was identified, a niche which Primark intends to capitalize on. Primark has been identified as the leading low-cost clothing retailer in recent years competing against the likes of ASDA and H&M. The branches in Europe were… Read more

Next alone in its Christmas disappointment

MarketLine

The Christmas trading period is the most important time of the year for retailers, accounting for a significant proportion of a company’s sales and profit. In January 2017, numerous UK retailers revealed their Christmas 2016 trading results, with many high street retailers hailing the festive period a success. A notable exception to this was Next PLC, which revealed it had faced a difficult Christmas trading period and warned of a problematic retail environment in the UK as a whole. On 4th January 2017, Next was the first high street retailer… Read more

Sports Direct: Working conditions scandal fallout must be managed to minimize damage

MarketLine

Recent revelations about Sports Direct’s working practices have been largely made via exposé reporting from The Guardian. Secret filming in the company’s Shirebrook warehouse led to claims of a culture of fear, pay of less than the national minimum wage, unpaid after-hours work, and questionable punitive practices. This was then followed by written reporting and interviews with workers, both from the warehouse and from stores. Although terminology like ‘Victorian workhouse’ and ‘Gulag’ is sensationalist and unwarranted, Sports Direct was forced to respond to the claims in a bid to limit… Read more

Supermarkets facing up to the discounters; Asda left behind?

MarketLine

Supermarkets in the UK have faced a tough marketplace in recent years. The recession, and the accompanying squeeze on incomes, has led to many consumers becoming shrewd in their purchases and increasingly looking to find the cheapest option. This has led to a climate in which discounters, and in particular Aldi and Lidl, have been able to thrive. The impact on the big four supermarkets has been evident. Tesco, Sainsbury’s, Asda, and Morrison’s have all seen sales fall and profits eroded. Asda, Tesco, Sainsbury’s, and Morrison’s all responded to the… Read more

Big retail takes control of Russian food market

MarketLine

The Russian food market is amongst the largest and most populated globally. As the population of 146 million people continues to grow, they are also buying more food. There are a lot of opportunities for further development, especially in the convenience segment, as the grocery retail market is significantly less saturated than in Western Europe. Changes in tastes and technology have opened up the sector to new suppliers and new ideas. However, after almost a decade of double digit growth, this over $300bn market has seen a significant deceleration recently… Read more

The dichotomy between H&M’s fast fashion business model and sustainable cotton

MarketLine

H&M is a fashion retailer with over 4,000 stores in 61 markets worldwide. The adoption of the fast fashion business model has been key to the company’s huge expansion since 2000. Fast fashion has a four to six week turnaround, much quicker than traditional collections which were released two to four times per year. As a result, clothing is more on-trend but it also more throwaway. The production of clothing has a huge environmental impact, particularly in the case of cotton. Cotton uses a huge amount of fertilizers and pesticides… Read more

Consumer Law: Shifting power from businesses to consumers

MarketLine

As of October 1, 2015 new consumer protection measures came into force in the UK. Under the Consumer Rights Act, customers are now entitled to a full refund on faulty goods for up to 30 days after the purchase. This area was previously rather sketchy, with consumers only being entitled to refunds for a ‘reasonable time’. A further measure has been the introduction of new protection for those purchasing digital content, allowing for a replacement on downloads that do not work. What’s more, if a digital download infects a user’s… Read more

Clothing retailer Gap’s expansion in India

MarketLine

Gap was founded in 1969 in San Francisco. The company’s products are sold under the Gap, Banana Republic, Old Navy, Piperlime, Athlete and Intermix brands. Gap has long been seen as the go- to- for young adults seeking affordable fashion. As explored in the MarketLine Case Study ‘The Gap, Inc. Strategies for a turnaround’ (Advantage subscribers click here to view the report or here for non-subscribers) the company has outlined a number of turnaround strategies including expansion in Asia, following volatile market growth in its domestic market for most of the… Read more

Superfood powders are the latest alleged panacea of the health-conscious world

MarketLine

Superfood powders are marketed for their myriad of supposed benefits, from improved skin and increased energy, to preventing conditions and diseases such as diabetes, cancer, and dementia. Superfood powders contain ground down superfoods, freeze dried and fine milled. Products which use the powders include the Super Elixir, boasts strong content and an equally eye watering price. Superfood powders have seen strong growth, although remain only a modicum of the wider market. Vitamix, a smoothie maker has also received celebrity endorsements and a loyal customer base despite its expensive price. Increasing… Read more

Did Phones 4U fail to pick up the signals?

MarketLine

On 15 September 2014, Phones 4u went into administration. The United Kingdom-based mobile phone retailer had more than 700 high street outlets and a workforce of nearly 5,600. However, when network operator EE announced that it was not going to extend a supply contract with the company, its business model became unworkable. Phones 4u started life as a wholesaler of cellphone handsets called Midland Mobile Phones, founded by entrpreneur John Caudwell in 1987. The Caudwell Group entered the cellphone retail market in 1996 under the Phones 4u banner. Phones 4u… Read more

Russian e-commerce market presents significant business opportunities for those able to overcome its challenges

MarketLine

With 84.4 million internet users and 27 million online shoppers Russia is already the largest online community in Europe and growing rapidly. With a skyrocketing number of Internet users, but a still underdeveloped commercial environment, the opportunity to build a successful online selling business in Russia is huge. The biggest growth areas are mostly in the remote regions, where growth is 50% higher than in central cities. Even amid a slowing economy, the country’s online shopping kept increasing at a double digit rate in 2013, making it the fastest expanding… Read more

Whole Foods: A victim of its own success?

MarketLine

Whole Foods, the US-based organic food retailer, is not now nor will it ever be a cheap shopping experience. Despite its high prices, the company has seen its revenues rise in recent years, as demand for healthy, natural foods has constantly increased. However, despite a whole paycheck being needed to shop at this organic food giant, recently only a fraction of one has been needed to buy the company’s stock. The company has seen its shares fall almost 35% in 2014. The main reason for the stock’s poor performance is… Read more

Childrenswear – Industry Analysis

MarketLine

Introduction: The performance of the childrenswear market has been considerably more resilient than that of both the womenswear and menswear markets during the difficult economic climate. Children quickly outgrow clothes and therefore the purchase of new children’s clothing is a necessity, whereas adults can delay the purchase of new clothes for themselves. Industry figures: The global childrenswear market had total revenues of $216.2bn in 2013, representing a compound annual growth rate (CAGR) of 5.5% between 2009 and 2013. The Asia-Pacific and Middle East and African markets showed particularly strong growth,… Read more

Luxottica to make nerdy Google Glass look cool

MarketLine

Luxottica Group S.p.A. (Luxottica or ‘the group’), the world’s largest producer of eyewear, which offers a range of premium, luxury, sport and performance glasses, has signed a strategic partnership with Google over its Glass eyewear. According to the agreement, the two groups will work together to create innovative wearable devices for the Glass brand. Luxottica will put Google’s geeky device through the designer’s laboratory in an attempt to make it cool. The eyewear giant is expected to take care of the design, development and distribution of Google Glass. The company’s… Read more

The rise of e-commerce in fashion in supermarkets

MarketLine

The increasing popularity of online retail has resulted in an increase in online purchases making it an attractive means for retailers to drive top line growth. Asda has boosted its presence in the online marketplace with its website direct.asda.com which offers a wide range of products including its own clothing brand, George. Asda sells over one million products across ‘Asda Direct’ and ‘George.com’, it can utilize the opportunity to market its presence across the globe through Internet services and increase its customer base. Furthermore, enhancement of the internet service could… Read more

Luxottica fares well despite uncertain global economy

MarketLine

Despite the cooling of the overall global luxury market, the outlook for sunglasses and eyewear, especially in emerging and developing markets, including South America and Asia, looks bright. Growth opportunities in emerging markets are based on the greater purchasing power of the upper-middle class, the proliferation of luxury stores and the increased availability and rising consumer recognition of premium and luxury brands. The concentration of global wealth in emerging markets has created increased demand for luxury items and accessories, driving consumption in the premium segment. This is great news for… Read more

The UK high street and the need for change

MarketLine

In recent years, the UK high street has become synonymous with decay as once thriving town and city centers struggle to attract shoppers. The rise of e-commerce, ‘showrooming’, and reduced consumer spending and confidence are significant factors in the decline. If they are to enjoy a fruitful future, many retailers must embrace change and adapt the way they operate to suit 21st Century consumer needs. In recent years, the UK high street has become synonymous with decay. According to a report from UK TV station Channel 4, 25,000 town center… Read more

The Lego Group: Iconic bricks find the better model

MarketLine

In the year 2000, 68 years after the iconic brick company inception, The Lego Group made a net loss of DKK831m ($155m), its first major loss in all its history the company having never posted a negative result until the late nineties, and a result referred to in the annual report that year as unsatisfactory. It would take the group nearly ten years to remedy that evaluation, and to turn that loss into the substantial return it made in 2011, where, exceeding expectations, the group recorded a net return of… Read more

Inditex: Global fashion powerhouse

MarketLine

Industria de Diseno Textil SA (Inditex) has become one of the world’s largest fashion retailers. It is headquartered in A Coruna, Spain and primarily operates in Europe. The company is engaged in activities relating to textiles design, production and distribution. The group is structured into more than 100 different companies, all of which operate in the fashion industry. Each of these 100 companies performs a specialized activity. This article analyzes the strategies Inditex has adopted to become one of the world’s leading fashion retailers. Inditex was founded in 1963 by… Read more

Premixed Smirnoff Vodka and Cola Case Study: Propelling Premix Spirits into the Mainstream

MarketLine

Although the UK RTD (ready to drink) sector is in long-term decline, Diageo has been innovating with a new range of canned premixed ready to drink spirit and mixer serves. Trading heavily on their low-entry price points and convenience credentials, this article looks at Diageo’s stable of premix alcoholic beverages, and the Smirnoff and Cola SKU in particular, and examines how they have created a distinct segment in the UK alcoholic beverages market. Convenience is not as big a consumer pull in alcohol as in other areas of CPG, such… Read more

FirstCape Tapping into the Needs of the UK Wine Consumer

MarketLine

Amid the economic downturn, price has become the key issue in the UK alcohol market with consumers turning to the off-trade where prices are lower and, in doing so, trading down to cheaper brands. The brands that have performed well in the UK wine category are those aligned with consumers’ ‘recessionary mindset’. This article explores one such brand, FirstCape—a South African wine brand—and determines that it has been successful by taking its marketing cues from the wider CPG arena in developing promotions, product tiering, branding, range, and pack sizes and… Read more

Somersby establishing an alcohol category adjacent to beer

MarketLine

With declining beer volumes throughout Europe, brewers have looked at diversifying their product portfolios and seek out new revenue streams from alcohol categories adjacent to beer. Carlsberg, one of the world largest brewers, has expanded its product portfolio with the addition of the Somersby cider brand. The brand, which was first launched in Denmark and Norway in 2008, is now available throughout northern Europe and Belgium and has most recently been launched in Croatia and, most significantly, Russia. Somersby cider is an example of a successful premium product launch outside… Read more

Coconut Water Consolidating Growth in a Burgeoning Segment

MarketLine

Coconut water has experienced a lot of initial success in the US due to its unique taste profile and sports nutrition benefits. Now is a pivotal time to further consolidate and grow the market, lest it be dismissed as just another ‘fad’ category. The myriad of health benefits associated with consumption means that a natural positioning for coconut water has been a healthier alternative to sports nutrition drinks. This has particular appeal to athletes who have become reticent in recent times to consume some of the more commercially popular sports… Read more

Frito-Lay SunChips: When Sustainable Packaging Conflicts With Consumers’ Sensory Needs

MarketLine

Savory snack giant Frito-Lay re-launched its popular SunChips healthier snacking range in the US and Canada in plant-based, 100%-compostable packaging, but the noise created when the product was used led to a significant consumer backlash. As a result, the company has reverted to conventional packaging for most of its SunChips lines in the US, although it has retained the compostable packaging in Canada. This article examines how a lack of attention paid to the packaging’s sensory qualities, to consumers’ key needs from snack packaging, and to managing potential problems in… Read more

Craft Beers in the US & UK: How Mainstream Brewers can Benefit From the Trend Towards Craft Beers

MarketLine

Amid data showing that the craft beer sub-sector has posted strong growth in an otherwise dismal US beer category, brewer MillerCoors has pooled all its craft-style domestic and international brands into a new craft-focused division called Tenth and Blake. The UK real ale sub-sector is also showing positive growth in a poor overall environment. The success of craft beer has arisen as it dovetails with various important consumer trends: it fits with the general trend towards trading up; it capitalizes on desires to purchase authentic products; it goes with the… Read more

Gillette Fusion ProGlide Using Consumer-Focused Marketing to Instill Brand Confidence

MarketLine

In June 2010, Gillette launched its new Fusion ProGlide razor. Boasting seven new technological advances, the Fusion ProGlide claims to provide males with enhanced shaving performance and optimal comfort. Within 10 weeks of being launched, Gillette had sold 2.5 million Fusion ProGlide razors; exceeding sales achieved by Gillette Fusion in 2006 and becoming the world’s best selling razor. This article will examine how Gillette has evolved its marketing strategy to establish a more consumer-focused approach and how, in doing so, it has successfully instilled brand confidence among an increasingly skeptical… Read more