MarketLine Blog

Posts tagged to Google Ventures

Brandless The Procter & Gamble for millennials

MarketLine

Brandless, a startup e-commerce consumer packaged goods company, wants to set a landing point for consumers who seek quality and transparency, and want to avoid brand loyalty and choice overload typical for the majority of grocery stores. By selling its products online in no-frills packaging, Brandless claims to save consumers up to 40% by eliminating hidden costs associated with marketing, branding, and advertising for a national brand. Through the principles of its business model, Brandless is creating a direct relationship with its consumers, which most CPG brands do not actually… Read more

Ginkgo Bioworks: Quest to disrupt the biotech space

MarketLine

Ginkgo Bioworks, a Boston-based DNA writer and designer company, launched in 2008, is already one of the largest DNA writers in the world. It is expected to make over $20m in revenue in 2017. Ginkgo’s success is based on an innovative technology that uses yeast as a base to make all kinds of substances, including perfumes, cosmetics and sweeteners, from microbugs. This technology can be used across a whole host of consumer and industrial products, enabling customers to grow rather than manufacture better products. The company is currently working on… Read more