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Posts tagged to Gaming

Remastered games: the price of nostalgia

MarketLine

Historically hundreds of games have been produced with a range of missions or goals to be achieved. It is a shame when these games are forgotten or when a game disk breaks or is scratched and can no longer be played. This has led to games appearing on later consoles, being able to buy the original games for a discount price. The focus of this article is on the recent announcement of the remastering of the original Crash Bandicoot games for PS4, the continuation of games such as Spyro the… Read more

Pokemon Go: what? Nintendo is evolving!

MarketLine

Pokemon Go, a smartphone game built on augmented reality using Google Maps, has become a global craze following its staggered release across several countries. Despite technical difficulties and bizarre news stories regarding usage, downloads are estimated in the millions and the fad shows no signs of abating. Nintendo seemed to prosper from the interest, with investors driving share prices up until Friday when it suffered its biggest drop since the 1990s. The decline was prompted by a statement released by Nintendo following the game’s launch in Japan, stating that it… Read more

Activision Blizzard to seize mobile gaming crown?

MarketLine

US video game publisher Activision Blizzard Inc. has announced a deal to buy mobile game producer King Digital Entertainment Plc (creator of Candy Crush Saga) in a deal worth a reported $5.9bn, over $1bn less than King Digital’s valuation at its 2014 IPO. Activision Blizzard, publisher of global franchises such Call of Duty and World of Warcraft, will pay $18.00 for each of King Digital’s outstanding shares – a 20% premium on the closing share price on 30th October 2015, but still a knockdown price on King Digital’s $22.50 IPO… Read more

Wii U-turn: is Nintendo preparing to sell on iOS following console failure and smartphone boom?

MarketLine

Nintendo has completed a volte-face by announcing it is developing games for iOS, paving the way for a relaxation of its exclusivity policy. Elsewhere, there has been a renewed interest in Nintendo’s core market, and cause a scissor polarity in Nintendo’s consumers. Pokémon Trading Card Online is now being developed by the company to be played on iPad. This represents a major departure for Nintendo, which has previously focused all of its game production efforts on Nintendo hardware, although it has released iOS apps before. A policy of hardware exclusivity… Read more

Investors still not sweet on Candy Crush creator King Digital Entertainment

MarketLine

As explored in the MarketLine case study King Digital Entertainment plc: Sweet success of Candy Crush but doubts remain King Digital Entertainment plc’s (King) initial public offering (IPO) was preceded by a great deal of fanfare and publicity but failed to reach its target price as investors feared an over-reliance on smash-hit mobile casual game Candy Crush Saga (Candy Crush). Originally incorporated as Midasplayer.com Limited in 2002, King has experienced a period of rapid growth, both in terms of revenues and profits, in recent years. 2013 saw revenues soar by… Read more

Will Microsoft’s ‘all-in-one’ strategy with Xbox One pay off?

MarketLine

Having seen the North American release of Sony’s PlayStation 4 (PS4) on November 15, 2013, the world is now braced for the imminent release of Microsoft’s competitor console – the Xbox One (XB1) – which is set for release in 13 key global markets on November 22, 2013. Crucially, Microsoft is positioning its console as an ‘all-in-one’ multimedia entertainment hub, whereas Sony is currently focused on the gaming aspect of its new console. Interestingly, the opposite of this was true last generation, as Sony positioned its PlayStation 3 (PS3) as… Read more

Is Nintendo still a relevant home console hardware player?

MarketLine

Following the recent torrent of launch details for Sony Corporation’s (Sony) PlayStation 4 (PS4) and Microsoft Corporation’s (Microsoft) Xbox One, Nintendo Co., Ltd. (Nintendo) has taken to the Internet to reveal some new details of its own. Notably, the company has slashed the price of its Wii U home console, with the Wii U Deluxe model set to retail for $299 in the US from 20 September, 2013. Whether this will be enough to keep the company afloat over the next generation does, however, remain to be seen. The decision… Read more

Does the Wii U spell doom for Nintendo’s console business?

MarketLine

Following Nintendo Co., Ltd’s (Nintendo) latest results announcement, the media has become focused on the sorry state of the company’s latest home console release: the Wii U. Billed as a successor to the stratospherically popular Wii, a console that broke down perceived barriers between experienced and novice gamers, the Wii U released in Q4 2012. Unfortunately for Nintendo, sales figures have been less than promising, and its latest results confirm an operating loss for the last three months. So what went wrong with the Wii U? Despite having a novel… Read more

Xbox One-80: Microsoft backs down on controversial DRM policies

MarketLine

Microsoft’s U-turn on its Xbox One DRM and Internet connectivity policies has completely changed the dynamics of the upcoming battle for next generation console dominance. The decision to go back on previously asserted policies has meant that many of the competitive advantages held by competitor Sony’s machine, the PlayStation 4 (PS4) have been negated. However, the decision has also confused Microsoft’s strategy, and the Xbox One’s higher price tag remains an issue. One step forward, two steps back: Microsoft’s initial DRM policies, which placed restrictions on the lending of physical… Read more

Is online social gaming a viable CPG marketing opportunity?

MarketLine

Online social gaming has been one of the key growth stories of 2010, with millions of people worldwide driving multimillion dollar valuations for games such as Farmville and Angry Birds. Consumer packaged goods (CPG) companies are becoming increasingly skilled at using online social media to promote their products, but most have not yet fully exploited the potential in online social gaming. There are opportunities both in sponsorship of existing mass-market social games, and in creating brand-focused games to develop social media strategies and drive consumer engagement. CPG companies have so… Read more