MarketLine Blog

Posts tagged to apparel retail

boohoo.com plc: Profits soar following successful social media strategy

MarketLine

In the 12 months to February 2017, boohoo.com has been highly successful, with sales soaring and pre-tax profits almost doubling. However, boohoo’s recent financial performance comes in stark contrast to the situation it faced following its IPO in 2014. In the 2014-15 financial year, the company was feeling the effects of unseasonably mild autumn weather and trading disruptions caused by Black Friday, leading to a profit warning being issued in January 2015. While revenue and profit were up for this financial year, these figures were lower than initial expectations. As… Read more

Sports Direct: Working conditions scandal fallout must be managed to minimize damage

MarketLine

Recent revelations about Sports Direct’s working practices have been largely made via exposé reporting from The Guardian. Secret filming in the company’s Shirebrook warehouse led to claims of a culture of fear, pay of less than the national minimum wage, unpaid after-hours work, and questionable punitive practices. This was then followed by written reporting and interviews with workers, both from the warehouse and from stores. Although terminology like ‘Victorian workhouse’ and ‘Gulag’ is sensationalist and unwarranted, Sports Direct was forced to respond to the claims in a bid to limit… Read more

Pack your bags: England joins other UK nations in ending free plastic bags with caveats

MarketLine

England has become the final part of the UK to introduce a charge for plastic carrier bags in a bid to slash the 7.6 billion handed out annually. However, several caveats and exemptions may stifle the scheme’s success compared to other parts of the UK. Although some retailers (such as M&S and the German discounters Aldi and Lidl) have already introduced plastic bag charges, the government has moved to employ a strategy used in Scotland, Wales, and Northern Ireland which has reduced consumption of plastic bags dramatically. The 7.6 billion… Read more

Consumer Law: Shifting power from businesses to consumers

MarketLine

As of October 1, 2015 new consumer protection measures came into force in the UK. Under the Consumer Rights Act, customers are now entitled to a full refund on faulty goods for up to 30 days after the purchase. This area was previously rather sketchy, with consumers only being entitled to refunds for a ‘reasonable time’. A further measure has been the introduction of new protection for those purchasing digital content, allowing for a replacement on downloads that do not work. What’s more, if a digital download infects a user’s… Read more

Menswear – Industry Analysis

MarketLine

Introduction Clothing is an essential item, with consumer choice being influenced by factors such as fashion and a desire to signal social status. Demand patterns are susceptible to branding and advertising, which, despite the lack of significant switching costs, tends to weaken buyer power. Industry figures The global menswear market had total revenues of $423.2bn in 2013, representing a compound annual growth rate (CAGR) of 4.8% between 2009 and 2013. The Asia-Pacific and Middle East and African markets showed particularly strong growth, in comparison to Europe over this period, with… Read more

Womenswear – Industry Analysis

MarketLine

Introduction Clothing is an essential item, with consumer choice being influenced by factors such as fashion and a desire to signal social status. Demand patterns are susceptible to branding and advertising, which, despite the lack of significant switching costs, tends to weaken buyer power. Industry figures The global womenswear market had total revenues of $638.1bn in 2013, representing a compound annual growth rate (CAGR) of 3.2% between 2009 and 2013. The Asia-Pacific and Middle East and African markets showed particularly strong growth, in comparison to Europe over this period, with… Read more

Segmented marketing driving Inditex’s growth

MarketLine

In FY2013 Inditex reported strong like for like sales with an increase of 3%. At the end of FY2013 Inditex had grown its operations to 6,340 stores in 87 markets. Under the company’s segmented marketing strategy, each brand tailors its product offering to separate groups and enables catering for multiple customers, allowing Inditex to maximize its consumer base. Prior to the development of market segmentation, mass marketing was the prevailing method; which meant the same product and marketing mix were offered to all consumers.  Inditex adopted the segmented marketing approach… Read more