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Star Wars Franchise: Skyrocketing into the future
Historically hundreds of films have been produced with a range of missions or storylines. Star Wars is a huge franchise which first graced screens in 1977 with Star Wars Episode IV: A New Hope. This Space Opera was written and directed by George Lucas. This was then followed by episodes V and VI before then returning to episodes I, II and III which are widely deemed as inferior to the original three films. These films however are each a part of a massive immersive world with a number of characters that are strongly developed over the series. Episode VII: The Force Awakens is set 30 years following episode VI. This worldwide franchise is not likely to see its success stop anytime soon.
Star Wars as an open world franchise is open to endless possibilities. With at least eight films produced, and a further two planned in the foreseeable future this is set to grow further. The films all have a common theme of fighting a rebellion which spans the galaxy however this is taken from different viewpoints and introduces a slew of characters through the range of films. The latest entrant into the film series, Rogue One, does not follow the logical progression of the film series.
Companies that want to succeed in the ever-changing film industry need to be willing to adapt and come up with fresh ideas that catch the eye of old customers and also make it exciting enough to attract new viewers. Who knows what the future holds, but it is certain that the film industry will always find ways to sell products. Further research is needed into the neuronal processes linked with nostalgia in respect to films.