MarketLine Blog

Posts about Social Media

The Digital Age: A Hackers delight

MarketLine

Online storage is a huge leap forward in technology, allowing files to be accessed from anywhere without the need to send them via email. Files can be shared in a much simpler fashion and can be locked to ensure that any changes made are present in a single file as opposed to numerous versions of the file. This online system serves as a backup for companies and customers. A network of banking telecommunications (SWIFT) has been the target of numerous hacking and data leaks over recent years, serving to reduce… Read more

Microsoft: $26.2bn LinkedIn acquisition its largest to date, but deal makes sense

MarketLine

Surrounding this acquisition purchase came many queries questioning the future success of such a transaction. With an alarming price tag attached to the bill, Microsoft acquiring LinkedIn is by far the largest purchase it has made in history. With a pretty poor track record in large acquisitions, (with the exception of Skype of course), it remains to be seen if this one is any different. CEO Satya Nadella has been leading Microsoft since early 2014 and feels it is his job to turn the poor history of buyouts into a… Read more

Trouble at Twitter: Profit still elusive

MarketLine

Twitter, the micro-blogging social media platform, is struggling. In a week that reminded us of the cost of missing the boat in the tech world, as Yahoo is sold for $5 billion, a mere 25th of its peak value, Twitter released its Q2 results. What they showed was a platform hampered by virtually stagnant growth, and a company that has yet to make a profit, despite being well on its way to ten years old. Twitter makes its money by charging advertisers to boost the visibility of tweets and videos…. Read more

WWE Inc: the NXT big thing?

MarketLine

WWE is the largest wrestling promotion globally, and listed on the New York Stock Exchange. Its recent financial performance has seen revenue and net income grow, with growth across most segments. In physical figures however the company’s TV ratings and live event attendance is down, with its key demographic of older males alienated by the company’s ham-fisted approach to mainstream appeal. One way the company has won back some wayward fans is the NXT brand, available exclusively on the WWE network. The successor to the Florida Championship Wrestling developmental territory,… Read more

Tumblr pressing play on video improvements won’t worry YouTube

MarketLine

The media networking and blogging site Tumblr have made some upgrades to their native video-player in a bid to boost revenue and keep up with their rivals. There is speculation however that Yahoo! plans to use its acquired blogging site to rival YouTube’s iron grip on the video streaming market. If this is indeed a secret ambition it is surely doomed to failure. Yahoo! bought Tumblr for $1.1bn in 2013, its revenue was $13m, now Yahoo! CEO Marrisa Mayer has announced Tumblr is expected to hit $100m from advertising revenue… Read more

Pinterest: social network drives engagement and sales

MarketLine

Retailers are increasingly using social media to enhance their brands, boost consumer engagement, and drive traffic and sales. Pinterest is a particular area of focus; the social network, founded in 2010, is fairly new and growing fast. The image-based network has been found to generate sales, and retail giants such as Target and Nordstrom have utilized this. Social media is used globally Billions of people around the world use social media, and retailers are increasingly witnessing the benefits of this. A study found that 89% of marketers reported found increased… Read more

Financial services from Facebook?

MarketLine

Is Facebook planning to enter the European money transfer market? Yes, according to a report in the Financial Times that has been widely disseminated in the media. If so, it’s a bold move, but potentially a highly lucrative one. Let’s look first at the lucrative bit. The global money transfer market is huge and growing. One driver is remittances: money sent home by migrant workers. The figure below shows net transfers (inflows minus outflows) for several regions of the world. It is clear that between 1990 and 2010, there has… Read more

BlackBerry: clinging onto consumers through BBM

MarketLine

BlackBerry’s dire financial results have dominated headlines over the past year, leading to speculation about its future as a business. BlackBerry 10, its latest operating system, has failed to recapture the consumer market, and recent rumors of the company exiting the hardware market, have been circulating. Although it appears that BlackBerry has lost the consumer hardware battle to Apple and Google, there remains one artifact of its original popularity: BBM. As discussed in the MarketLine Case Study, BlackBerry Limited: Does it have a future in the consumer market?, BlackBerry is… Read more

Facebook is latest tech Titan to buy into robotics

MarketLine

Facebook’s rumoured acquisition of UAV manufacturer Titan Aerospace is the latest in a series of deals which have seen companies such as Amazon and Google make moves into the robotics and AI sector. Facebook’s $60m purchase comes after Amazon bought Kiva Systems for almost $800m in 2012 and announced plans to develop ‘Prime Air’ a drone-delivery service. Meanwhile, Google’s acquisition of Boston Dynamics was just one of the eight robotics companies the technology giant bought in 2013. Facebook will reportedly use Titan’s solar powered UAVs as atmospheric satellites to provide… Read more

Old Spice using social media to revitalise a brand

MarketLine

As consumer media consumption patterns are changing, CPG marketers are adjusting their marketing budgets to dovetail with shifting consumer audiences. As such, digital social media, e.g. Facebook, Reddit, and Twitter, have become more important to the marketing mix. Indeed, for many brands, social media has become their biggest relationship-marketing provider. This blog entry focuses on two brands in the men’s personal care sector which have successfully integrated social media into their respective marketing campaigns, namely: Old Spice and King of Shaves. The primary focus of this article is the Old… Read more

Is online social gaming a viable CPG marketing opportunity?

MarketLine

Online social gaming has been one of the key growth stories of 2010, with millions of people worldwide driving multimillion dollar valuations for games such as Farmville and Angry Birds. Consumer packaged goods (CPG) companies are becoming increasingly skilled at using online social media to promote their products, but most have not yet fully exploited the potential in online social gaming. There are opportunities both in sponsorship of existing mass-market social games, and in creating brand-focused games to develop social media strategies and drive consumer engagement. CPG companies have so… Read more

Was Tumblr worth $1.1bn for Yahoo!?

MarketLine

Yahoo!’s acquisition of blogging service Tumblr has been all over the news in the past few days, as the company looks to make its first big-ticket acquisition of 2013. Remarkably, the agreed price of the acquisition stands at $1.1bn, a substantial amount considering that Tumblr accrued just $13m in revenues last year. So, the question begs to be asked, why has Yahoo! paid such a premium in order to seize control of the fiver-year-old company? The answer lies with its online presence, specifically within the social media space. According to… Read more