MarketLine Blog

Posts about Publishing

Despite the doom mongers, the media industry finds itself in generally rude health

MarketLine

Across the 2009-2013 period, the global media industry has continued to find room to grow despite the ever looming spectre of the financial crisis. The advertising sector has been particularly susceptible to austerity as companies have continued to cast a critical eye across their costs, looking to wield the dreaded “cutback” scissors, asking themselves “do we really need to spend X amount on advertising when we can do a lot of it in-house?” Cue that competitive threat to seemingly every industry on the planet, Google and its AdWords service, not… Read more

World Book Day: Are we witnessing the death of the traditional book?

MarketLine

Thursday 6th March 2014 is World Book Day; a day when the joy of reading is celebrated and promoted. Numerous events will be held in schools, nurseries, libraries, and book shops across the UK and Ireland. Many children will dress up as their favorite storybook characters and numerous World Book Day tokens will be exchanged for one of eight World Book Day new book releases. A smartphone app will also be launched aimed at young adults, featuring stories from leading teen authors. This delivering of content digitally highlights the era… Read more

A digital future for The Washington Post?

MarketLine

Jeff Bezos, the founder and CEO of Amazon, has reached an agreement to purchase the Washington Post newspaper, in a personal capacity, for $250 million. The sale is expected to be completed within the next 60 days and will see Mr. Bezos acting as the sole owner of this leading daily American newspaper. Prior to Mr.Bezos’s offer, the newspaper was owned by The Washington Post Company, an educational and media group who also own the test preparation company, Kaplan. The deal, which includes the sale of the paper, washingtonpost.com, and… Read more

Penguin Random House merger cleared by European Commission

MarketLine

The proposed merger of Penguin Random House has been given the go ahead by the European Commission. The deal was announced in October 2012, and the US authorities had cleared it in February.  With two of the major competition authorities passing the deal, it looks probable that this paves the way for the creation of one of the largest global publishing companies. The deal will merge media group Bertelsmann’s Random House and publisher Pearson’s and Penguin into one unit, with Bertelsmann owning 53% and Pearson 47% respectively. It would merge… Read more