MarketLine Blog

Posts about Personal Care

Selfie generation: Refashioning make-up market

MarketLine

The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more

Nude Makeup: Makeup is the new natural look

MarketLine

Historically, makeup was seen as a thing only used by grownups, however makeup being used by younger demographics is a growing trend. Trends now focus on teaching younger individuals how to use makeup with a recent quote suggesting that ‘nude makeup is the new natural’. Children are now being brought up to believe that makeup is natural and needed in order for them to look good. TV shows such as Toddlers and Tiaras further glamorize the use of makeup on children. Younger individuals using makeup has stimulated the appearance of… Read more

Global Haircare Market – Data Infographic

MarketLine

An infographic with summary information on the global haircare market

Colgate-Palmolive widens its product range to Muslim consumers

MarketLine

As the Muslim market continues to grow, the demand for halal products increases too and many companies are beginning to tap into this growing market. According to a Thomson Reuters report, the global halal (‘permissible’ or ‘lawful’) market, which includes products and services complying with Islamic laws and regulations, was valued at $1.7tn in 2012; growing faster than other consumer markets despite the recent global recession. Despite the most common belief that the term ‘halal’ is limited to meat and poultry, opportunities in the halal market go way beyond this… Read more

Targeted products and male grooming to drive Avon’s revenues

MarketLine

Avon can use the increasing demand for targeted products (products specifically formulated and aimed at certain demographics) in the beauty industry to its advantage and to help drive the company’s revenues. The surge in consumer interest in natural personal care products around the globe has driven outstanding growth in this segment. According to MarketLine data, the global market for natural and organic beauty products was nearly $8bn in 2012, and is predicted to grow at a CAGR of 10% during 2012–17. The prime reason for the surge in the popularity… Read more

Avon’s expansion in emerging markets

MarketLine

Avon’s door to door sales strategy is key to its success and one which sets it apart from its rivals such as L’Oreal, Estee Lauder and Elizabeth Arden which sell products through department stores and specialty shops.  Door to door sales are particularly popular in Brazil, In fact leading Brazilian manufacturer of beauty and personal care products Natura decided to follow the success of Avon’s Brazilian operations and employed a door to door sales model. Research findings from MarketLine in 2012 found that Avon holds a larger market share than… Read more

The rise of fashion power houses in the fragrance industry

MarketLine

Fashion houses have successfully diversified their product lines by introducing fragrances. Strong brand reputation and a loyal consumer base means companies have a ready-made consumer base; and are able to leverage their brand identity to give them a head-start in this fiercely competitive market. Moreover many fragrance manufacturers are seeking growth in emerging markets such as China and India due to weak consumer spending during economic downturn most notably in Western Europe markets. The strong brand reputation and loyal consumer base means fashion power houses, such as Dior, have a… Read more

The sweet smell of success

MarketLine

Fragrances and perfumes have now evolved into a mainstream business within the cosmetics and personal care industries. The global fragrance industry has experienced moderate growth over the period spanning 2008-2012 with a (CAGR) of 3.7%. According to MarketLine, this industry grew by 4.4% in 2012. Growth in the industry is driven by trends towards urbanization which can enable emerging nations to sustain economic growth, as populations move toward larger cities and take up non-agricultural work, a new class of consumers will contribute to growth; and also increased importance of personal… Read more

Brazil’s domestic beauty products companies fight back

MarketLine

As Latin America continues to see strong economic growth, so too does Brazil’s personal care market, experiencing growth of 8.2% in 2012. According to industry reports published by the Brazilian Association of the Cosmetic Toiletry and Fragrance industry (ABHIPEC), the country is currently ranked as the third biggest beauty market in the world. Moreover, the rise in disposable income has triggered beauty spending and more women are spending money on their appearance than ever before. Therefore more beauty/cosmetics companies are eager to enter the Brazilian market. In addition to this,… Read more

Old Spice using social media to revitalise a brand

MarketLine

As consumer media consumption patterns are changing, CPG marketers are adjusting their marketing budgets to dovetail with shifting consumer audiences. As such, digital social media, e.g. Facebook, Reddit, and Twitter, have become more important to the marketing mix. Indeed, for many brands, social media has become their biggest relationship-marketing provider. This blog entry focuses on two brands in the men’s personal care sector which have successfully integrated social media into their respective marketing campaigns, namely: Old Spice and King of Shaves. The primary focus of this article is the Old… Read more

L’Oreal Luxury Brand Serving the Post-Recessionary Affluent Market

MarketLine

After a sharp drop in global demand for luxury cosmetics following the economic recession, sales of premium brands now appear to be recovering. L’Oreal, the world’s largest cosmetics firm, reported higher than expected profits of £1.2bn in the first half of 2010, and in addition displayed its fastest pace of organic growth for three years, both of which were driven by accelerated sales of its luxury lines. This article will examine the ways in which L’Oreal’s premium brands have responded to the changing demands of a “new” affluent consumer base,… Read more

Preservative Free Packaging helping Beauty Products to tap Consumers

MarketLine

As the attention consumers pay towards natural beauty and cosmetics that are “free-from” ingredients perceived as harmful continues to grow, packaging suppliers including Promens and Aptar have launched sterile packaging solutions that allow cosmetics manufacturers to sell preservative-free products. Although there is no scientific evidence that preservatives such as parabens are actually harmful at the levels at which they are used in personal care products, the combination of media misinformation, lobbying by non-governmental organizations (NGOs), and marketing claims made by the producers of natural products have tainted such chemicals in… Read more

Dettol Targeting the Personal Care Market in the Far East

MarketLine

Reckitt Benckiser reported impressive year-on-year pre-tax profits for 2010, stating that its performance in developing markets had helped offset sluggish activity in its Western markets. As part of this impressive performance, the company said its Dettol brand continued to deliver excellent growth in developing markets. This article examines how the Dettol brand has been well placed to extend its product portfolio into the personal care market in the Far East (particularly China, India, Japan, and South Korea) region of Reckitt Benckiser’s developing market axis, and how competitors can compete with… Read more

Manufacturers in Personal Care Market Adapting to Demands

MarketLine

Unit-dose packs have achieved wide acceptance in categories such as laundry detergents and pharmaceuticals, but progress has been slow in the personal care sector, despite opportunities to add value. This article analyzes the key consumer trends influencing demand for unit-dose packaging within the sector, and examines the extent to which consumer demand for convenience conflicts with concerns over price, performance, and over packaging. This article identifies the key consumer trends that impact upon demand for unit-dose packaging within the personal care sector. It identifies that: Unit-dose packs align well with… Read more

Sustainable Fashion: A Growing Trend

MarketLine

Sustainable fashion, also known as eco fashion, is part of the larger growing trend of creating more sustainable, environmentally friendly and ethical products. Whilst there is a lack of consensus over definitions, the environmental sourcing and manufacture of materials, reduction of carbon footprint, and safety of consumers and laborers, remain important. Christian Kemp-Griffin, chief mission officer at Edun, an eco-fashion brand that focuses on fair trade for its producers in Africa, says, “Ethical companies make thoughtful decisions and sell product thinking about the people who make the clothes – wages,… Read more

Prada: From Family-Owned Business to Global Luxury Goods Powerhouse

MarketLine

Prada Group (Prada) is one of the world’s leading players in the design, production and distribution of luxury leather goods (including handbags), footwear, apparel, accessories, eyewear and fragrances. The company owns and operates four brands: Prada, Miu Miu, Church’s and Car Shoe. Prada retails its goods through a network of 345 directly operated outlets, 30 franchise stores, and concessions in upscale department stores such as Saks Fifth Avenue (New York), KaDeWe (Berlin) and Harrods (London). The company undertook an Initial Public Offering (IPO) in June 2011 and is now listed… Read more

Dexcom Case Study: Launching a Continuous Glucose Monitor

MarketLine

Continuous glucose monitors (CGMs) promise certain diabetics more effective self-management of their condition. Medtronic is a leading US supplier of CGMs, but since 2006 it has faced competition from a small start-up, Dexcom. Management of diabetes often requires electronic blood glucose testing. Until recently, this was done using meters that offered single measurements. Continuous monitors came on to the US market in 2001 and offer certain diabetics the prospect of improved management of their condition, by detecting abnormal glucose levels more rapidly. Medtronic and Dexcom are the only players in… Read more

The OTC Healthcare Market has Become Increasingly Attractive in Recent Years

MarketLine

In recent years, a number of major healthcare companies including Pfizer, Roche, and Bristol-Myers Squibb (BMS) have sold their over-the-counter (OTC) healthcare divisions in a bid to focus their attention on pharmaceuticals. Bayer acquired Roche Consumer Health in 2004, while BMS sold its OTC unit to Novartis in 2005. Pfizer sold its Consumer Healthcare business to Johnson & Johnson in 2006. However, more recently this trend has reversed with companies re-entering the OTC healthcare market. For example, Pfizer marked its re-entry to the market in 2009 with its acquisition of… Read more

Benecol Case Study: A Leader in Cholesterol-Reducing Food

MarketLine

Benecol is a brand licensed by Finnish company, Raisio Group. Branded products include a range of cholesterol-lowering food goods such as fat spreads, yogurts, milk, bread, and soy drinks. Benecol has become one of the market leaders in cholesterol-reducing foods. Benecol was developed after Raisio Group was approached by a Finnish university, which was looking into the use of plant stanols, a class of compounds derived from the phytosterols found in many plants, as a way to combat high cholesterol levels amongst the Finnish population. Benecol margarine was introduced to… Read more

Head & Shoulders enter emerging market: India

MarketLine

The hair care industry in India is continuing to grow rapidly. The compound annual growth rate (CAGR) of the market in the period spanning 2006-2010 was 15.4%. As a result of this, many companies are entering this market. Head and Shoulders entered the Indian market in 1997, followed by the success of its rival product Clear by Unilever. Both products have gone head to head to dominate the Indian anti-dandruff hair care industry. This included harsh marketing, price wars and the introduction of a Social Responsibility program by P&G to… Read more