MarketLine Blog

Posts about Gaming

eSports continues to grow in popularity: However challenges like match-fixing amplify the need for more regulatory bodies

MarketLine

eSports has grown at an impressive pace in recent years, and this rise has attracted the interest of globally recognized sponsors and sporting clubs. As the speed of internet has increased as have broadband connectivity levels, and the ease of playing games online has substantially increased. Sensing this opportunity brands like Intel and Red Bull as well as sporting clubs like Paris Saint-Germain and the Philadelphia 76ers have entered eSports as sponsors. However as the popularity of eSports has increased, so have the challenges it faces. One notable example is… Read more

GAME Digital: How the cyclical console release pattern is stifling GAME’s growth

MarketLine

The video game industry across the West is incredibly cyclical, with regular console releases every seven to eight years providing very large revenues to major players and carrying them through the period in-between releases. However a shift in the console market, with console developers choosing to release completely new consoles at a slower rate and instead releasing interim consoles (such as Sony’s PlayStation 4 Pro), has hurt GAME Digital, a company only recent out of administration. It’s profit warning announced on June 30, the result of Nintendo’s decision to prioritize… Read more

Samsung S8 follows the Note 7: A smarter choice

MarketLine

The mobile phone market is extremely competitive and in order to retain customers, companies need to provide them with the best products and also a good level of security and customer service. Samsung is attempting to recoup its losses from the Note 7 from 2016 after it was recalled and ceased manufacturing with its latest release the Samsung Galaxy S8. The fear for Samsung is that it will not only be facing competition from the market but also from its customers whose trust has been put to the test in… Read more

Educational Applications: The price of learning

MarketLine

The educational applications business is a multi-billion dollar industry which is growing yearly. Education is seen as a necessary part of life and has provided society with new ideas and has assisted in growth. The increased reach of internet and the technological boom has opened education back into the home to help make parents feel more included. This has reduced the strain on teachers and has helped teach children in the digital environment, along with traditional education, which will help accustom them growing digital trends. Increased hand-eye coordination and better… Read more

Netflix competition: Not a chill environment

MarketLine

Growing from a DVD rental/ selling service in 1997, Netflix today has become one of the leading companies in the online streaming market. Netflix has benefitted greatly from the increased range and depth of broadband internet. The global reach of Netflix and its competitors serve to increase rivalry.  Gaming systems which now incorporate applications into their systems present new and growing opportunities and potential dangers for Netflix. The increased advertisements from gaming systems can help recruit more customers which is also an opportunity for competitors of Netflix. Netflix, as one… Read more

Nintendo Switch: The Wii U version 2.0

MarketLine

Historically, Nintendo has been the primary supplier of handheld consoles, a tradition it is hoping to carry forward with its new release, the Nintendo Switch, in March 2017. The ideology of Nintendo focuses primarily on its franchises, with Zelda and Mario being two of its best known titles. The Nintendo Switch is up against very fierce competition with mobile gaming, but with the nostalgia value for parents, the Switch is potentially going to profit from this factor and recuperate some of the losses from the Wii U. The advanced technology… Read more

Star Wars Franchise: Skyrocketing into the future

MarketLine

Historically hundreds of films have been produced with a range of missions or storylines. Star Wars is a huge franchise which first graced screens in 1977 with Star Wars Episode IV: A New Hope. This Space Opera was written and directed by George Lucas. This was then followed by episodes V and VI before then returning to episodes I, II and III which are widely deemed as inferior to the original three films. These films however are each a part of a massive immersive world with a number of characters… Read more

Remastered games: the price of nostalgia

MarketLine

Historically hundreds of games have been produced with a range of missions or goals to be achieved. It is a shame when these games are forgotten or when a game disk breaks or is scratched and can no longer be played. This has led to games appearing on later consoles, being able to buy the original games for a discount price. The focus of this article is on the recent announcement of the remastering of the original Crash Bandicoot games for PS4, the continuation of games such as Spyro the… Read more

Pokemon Go: what? Nintendo is evolving!

MarketLine

Pokemon Go, a smartphone game built on augmented reality using Google Maps, has become a global craze following its staggered release across several countries. Despite technical difficulties and bizarre news stories regarding usage, downloads are estimated in the millions and the fad shows no signs of abating. Nintendo seemed to prosper from the interest, with investors driving share prices up until Friday when it suffered its biggest drop since the 1990s. The decline was prompted by a statement released by Nintendo following the game’s launch in Japan, stating that it… Read more

VR: Virtual insanity is what we’re living in

MarketLine

In June 2012, Oculus VR, LLC was founded. Based in California, US, it was formed as a virtual reality technology company, and launched a Kickstarter campaign to fund development of their proposed virtual reality headset device. The company announced that backers who pledged $300 or more would be “rewarded” with the first development release of the headset, which was shipped to them in March 2013 (although the original date was December 2012). The intended amount Oculus wanted to raise was $250,000, but ended up raising over $2.4 million. Thus began… Read more

Activision Blizzard to seize mobile gaming crown?

MarketLine

US video game publisher Activision Blizzard Inc. has announced a deal to buy mobile game producer King Digital Entertainment Plc (creator of Candy Crush Saga) in a deal worth a reported $5.9bn, over $1bn less than King Digital’s valuation at its 2014 IPO. Activision Blizzard, publisher of global franchises such Call of Duty and World of Warcraft, will pay $18.00 for each of King Digital’s outstanding shares – a 20% premium on the closing share price on 30th October 2015, but still a knockdown price on King Digital’s $22.50 IPO… Read more

Joie de VIVE: Valve announces VR headset

MarketLine

Entertainment software company Valve Corporation has unveiled its new virtual reality (VR) headset, manufactured jointly with smartphone and tablet manufacturer HTC. The product has been announced just in time for the game developers’ conferencing commencing 2-6 March 2015, where it promises to give developers the chance to test the software.  A developer version is being released in spring 2015, with the consumer ready version aiming to be available by the end of the year. Further details are to be released at the conference. Valve is renowned for producing critically acclaimed… Read more

Wii U-turn: is Nintendo preparing to sell on iOS following console failure and smartphone boom?

MarketLine

Nintendo has completed a volte-face by announcing it is developing games for iOS, paving the way for a relaxation of its exclusivity policy. Elsewhere, there has been a renewed interest in Nintendo’s core market, and cause a scissor polarity in Nintendo’s consumers. Pokémon Trading Card Online is now being developed by the company to be played on iPad. This represents a major departure for Nintendo, which has previously focused all of its game production efforts on Nintendo hardware, although it has released iOS apps before. A policy of hardware exclusivity… Read more

Investors still not sweet on Candy Crush creator King Digital Entertainment

MarketLine

As explored in the MarketLine case study King Digital Entertainment plc: Sweet success of Candy Crush but doubts remain King Digital Entertainment plc’s (King) initial public offering (IPO) was preceded by a great deal of fanfare and publicity but failed to reach its target price as investors feared an over-reliance on smash-hit mobile casual game Candy Crush Saga (Candy Crush). Originally incorporated as Midasplayer.com Limited in 2002, King has experienced a period of rapid growth, both in terms of revenues and profits, in recent years. 2013 saw revenues soar by… Read more

Candy Crush IPO not so sweet

MarketLine

King Digital entertainment Plc, the London-based developer behind the mobile gaming phenomenon “Candy Crush Saga”, was perhaps left with a bitter taste in the mouth after the underwhelming first day of its highly anticipated IPO. The company, along with private investors, sold 22.2 million shares in the IPO at an initial offering price of $22.50, valuing the company at approximately $7bn. The IPO was originally priced with a range of $21-24, with the final price perhaps betraying the doubts of some investors over the company’s long term prospects. There have… Read more

Will Microsoft’s ‘all-in-one’ strategy with Xbox One pay off?

MarketLine

Having seen the North American release of Sony’s PlayStation 4 (PS4) on November 15, 2013, the world is now braced for the imminent release of Microsoft’s competitor console – the Xbox One (XB1) – which is set for release in 13 key global markets on November 22, 2013. Crucially, Microsoft is positioning its console as an ‘all-in-one’ multimedia entertainment hub, whereas Sony is currently focused on the gaming aspect of its new console. Interestingly, the opposite of this was true last generation, as Sony positioned its PlayStation 3 (PS3) as… Read more

Is Nintendo still a relevant home console hardware player?

MarketLine

Following the recent torrent of launch details for Sony Corporation’s (Sony) PlayStation 4 (PS4) and Microsoft Corporation’s (Microsoft) Xbox One, Nintendo Co., Ltd. (Nintendo) has taken to the Internet to reveal some new details of its own. Notably, the company has slashed the price of its Wii U home console, with the Wii U Deluxe model set to retail for $299 in the US from 20 September, 2013. Whether this will be enough to keep the company afloat over the next generation does, however, remain to be seen. The decision… Read more

Sony reveals PS4 release date, Microsoft still quiet on Xbox One launch

MarketLine

The gamescom conference in Cologne, Germany has led to the emergence of new key information on Sony Corporation (Sony) and Microsoft Corporation’s (Microsoft) launch plans for the PS4 and Xbox One. Notably, a solid release date was absent from Microsoft’s keynote at the event, but Sony announced that its PS4 would release in North America on 15 November and in Europe on 29 November, 2013. Rather than nailing down a definitive release date for the Xbox One, which currently holds a November 2013 release date, Microsoft took to the stage… Read more

BT’s offering unlikely to dethrone Sky from the Sports TV market

MarketLine

BT launched two new channels aimed at carving a lucrative pound of flesh from the incumbent Sky for the sports television market, although it is unlikely to seize the throne under its current plans. BT has invested £736m in 38 Premier League games and exclusive of coverage of the Aviva Premiership rugby season, with over 500,000 customers signed up. Other offerings include UFC, MotoGP, and Women’s Tennis. The company claims that its channels will be free to its broadband customers, although this is a half truth. Tablet, smartphone and computer… Read more

Does the Wii U spell doom for Nintendo’s console business?

MarketLine

Following Nintendo Co., Ltd’s (Nintendo) latest results announcement, the media has become focused on the sorry state of the company’s latest home console release: the Wii U. Billed as a successor to the stratospherically popular Wii, a console that broke down perceived barriers between experienced and novice gamers, the Wii U released in Q4 2012. Unfortunately for Nintendo, sales figures have been less than promising, and its latest results confirm an operating loss for the last three months. So what went wrong with the Wii U? Despite having a novel… Read more

The Lego Group: Iconic bricks find the better model

MarketLine

In the year 2000, 68 years after the iconic brick company inception, The Lego Group made a net loss of DKK831m ($155m), its first major loss in all its history the company having never posted a negative result until the late nineties, and a result referred to in the annual report that year as unsatisfactory. It would take the group nearly ten years to remedy that evaluation, and to turn that loss into the substantial return it made in 2011, where, exceeding expectations, the group recorded a net return of… Read more

Xbox One-80: Microsoft backs down on controversial DRM policies

MarketLine

Microsoft’s U-turn on its Xbox One DRM and Internet connectivity policies has completely changed the dynamics of the upcoming battle for next generation console dominance. The decision to go back on previously asserted policies has meant that many of the competitive advantages held by competitor Sony’s machine, the PlayStation 4 (PS4) have been negated. However, the decision has also confused Microsoft’s strategy, and the Xbox One’s higher price tag remains an issue. One step forward, two steps back: Microsoft’s initial DRM policies, which placed restrictions on the lending of physical… Read more

E3 2013: Sony gains upper hand over Microsoft

MarketLine

Microsoft Corporation (Microsoft) and Sony Corporation (Sony) took to the stage yesterday for their E3 2013 press conferences, with Microsoft focusing on exclusive games, and Sony focusing on the PlayStation 4 itself. In terms of strategy, Sony has opted for a value, gamer focused proposition, which gives it an advantage, while Microsoft’s console will retail at a higher price point, but will include a Kinect sensor. Online services will continue to see a greater focus in the next generation, but digital rights management (DRM) strategy may become the main differentiator… Read more

Is online social gaming a viable CPG marketing opportunity?

MarketLine

Online social gaming has been one of the key growth stories of 2010, with millions of people worldwide driving multimillion dollar valuations for games such as Farmville and Angry Birds. Consumer packaged goods (CPG) companies are becoming increasingly skilled at using online social media to promote their products, but most have not yet fully exploited the potential in online social gaming. There are opportunities both in sponsorship of existing mass-market social games, and in creating brand-focused games to develop social media strategies and drive consumer engagement. CPG companies have so… Read more