MarketLine Blog

Posts about Footwear

Sports Direct: Working conditions scandal fallout must be managed to minimize damage

MarketLine

Recent revelations about Sports Direct’s working practices have been largely made via exposé reporting from The Guardian. Secret filming in the company’s Shirebrook warehouse led to claims of a culture of fear, pay of less than the national minimum wage, unpaid after-hours work, and questionable punitive practices. This was then followed by written reporting and interviews with workers, both from the warehouse and from stores. Although terminology like ‘Victorian workhouse’ and ‘Gulag’ is sensationalist and unwarranted, Sports Direct was forced to respond to the claims in a bid to limit… Read more

Spieth Masters win great news for Under Armour

MarketLine

Jordan Spieth’s record-laden charge to Masters victory has made front and back page news and Under Armour is basking in the 21 year old Texan’s reflective glory. On his way to a joint tournament record 18 under par, Spieth broke record after record: best 36 and 54 hole scores in Masters history; most birdies ever recorded at one Masters; only man to ever reach 19 under par at The Masters; first wire-to-wire winner since 1976. The list goes on. If Spieth was the happiest man in the US on Sunday… Read more

Record deal reinforces confidence in Manchester United’s global brand

MarketLine

The news that Nike would not be extending its kit manufacturing deal with Manchester United may have come as a disappointment to some fans, but the blow was softened by the swift announcement of a record-breaking new deal with German manufacturer Adidas, starting in the 2015/16 season. Nike has supplied United’s kit for the previous 13 seasons, and some had pointed to their reluctance to extend the deal as evidence of a slump in United’s brand power after a less than impressive showing last season. Indeed, in a statement Nike concluded that… Read more

Inditex: Global fashion powerhouse

MarketLine

Industria de Diseno Textil SA (Inditex) has become one of the world’s largest fashion retailers. It is headquartered in A Coruna, Spain and primarily operates in Europe. The company is engaged in activities relating to textiles design, production and distribution. The group is structured into more than 100 different companies, all of which operate in the fashion industry. Each of these 100 companies performs a specialized activity. This article analyzes the strategies Inditex has adopted to become one of the world’s leading fashion retailers. Inditex was founded in 1963 by… Read more

Retail-led Strategy by Burberry to Target High Net Worth Individuals in Asia Pacific

MarketLine

During a dark period for retail – when people have become accustomed to hearing about the struggle of many high end brands unable to win market share from more cautious luxury customers – the news of Burberry’s continuing success leaves some wondering how the company is delivering such a strong performance, with a revenue increase of 35%, 105 new stores added and a productivity boost of 11%. “While the luxury industry faces global challenges in the year ahead, we remain confident in our team’s ability to outperform, underpinned by the… Read more

Sustainable Fashion: A Growing Trend

MarketLine

Sustainable fashion, also known as eco fashion, is part of the larger growing trend of creating more sustainable, environmentally friendly and ethical products. Whilst there is a lack of consensus over definitions, the environmental sourcing and manufacture of materials, reduction of carbon footprint, and safety of consumers and laborers, remain important. Christian Kemp-Griffin, chief mission officer at Edun, an eco-fashion brand that focuses on fair trade for its producers in Africa, says, “Ethical companies make thoughtful decisions and sell product thinking about the people who make the clothes – wages,… Read more

Prada: From Family-Owned Business to Global Luxury Goods Powerhouse

MarketLine

Prada Group (Prada) is one of the world’s leading players in the design, production and distribution of luxury leather goods (including handbags), footwear, apparel, accessories, eyewear and fragrances. The company owns and operates four brands: Prada, Miu Miu, Church’s and Car Shoe. Prada retails its goods through a network of 345 directly operated outlets, 30 franchise stores, and concessions in upscale department stores such as Saks Fifth Avenue (New York), KaDeWe (Berlin) and Harrods (London). The company undertook an Initial Public Offering (IPO) in June 2011 and is now listed… Read more