MarketLine Blog

Posts about Cosmetics

Nude Makeup: Makeup is the new natural look

MarketLine

Historically, makeup was seen as a thing only used by grownups, however makeup being used by younger demographics is a growing trend. Trends now focus on teaching younger individuals how to use makeup with a recent quote suggesting that ‘nude makeup is the new natural’. Children are now being brought up to believe that makeup is natural and needed in order for them to look good. TV shows such as Toddlers and Tiaras further glamorize the use of makeup on children. Younger individuals using makeup has stimulated the appearance of… Read more

Global Haircare Market – Data Infographic

MarketLine

An infographic with summary information on the global haircare market

Colgate-Palmolive widens its product range to Muslim consumers

MarketLine

As the Muslim market continues to grow, the demand for halal products increases too and many companies are beginning to tap into this growing market. According to a Thomson Reuters report, the global halal (‘permissible’ or ‘lawful’) market, which includes products and services complying with Islamic laws and regulations, was valued at $1.7tn in 2012; growing faster than other consumer markets despite the recent global recession. Despite the most common belief that the term ‘halal’ is limited to meat and poultry, opportunities in the halal market go way beyond this… Read more

Inglot refuses to play by the rules and wins a share of global make-up market

MarketLine

Founded over 30 years ago, in the small Polish town of Przemysl, Inglot Cosmetics started as a chemical manufacturer, producing cleaning fluid for cassette players and cheap eye shadows. Within only a few years, taking advantage of the changing political situation in the country, the company became a large cosmetics manufacturer with a presence at all major beauty gatherings and events around the globe, from the runways of Fashion Week to the stages and sets of TV and Broadway musicals. As examined in the MarketLine Case Study ‘Inglot Cosmetics –… Read more

The rise of fashion power houses in the fragrance industry

MarketLine

Fashion houses have successfully diversified their product lines by introducing fragrances. Strong brand reputation and a loyal consumer base means companies have a ready-made consumer base; and are able to leverage their brand identity to give them a head-start in this fiercely competitive market. Moreover many fragrance manufacturers are seeking growth in emerging markets such as China and India due to weak consumer spending during economic downturn most notably in Western Europe markets. The strong brand reputation and loyal consumer base means fashion power houses, such as Dior, have a… Read more

Cosmetic powerhouses turn to Brazil as Western European growth falters

MarketLine

Approximately 40 million Brazilians have joined the middle class in the past decade, rapidly turning Brazil into a beauty industry powerhouse.  As an unsaturated market, with high demand; there is huge potential for growth. In contrast, the European market is suffering from weak consumer spending. The European debt crisis added more downward pressure to the growth prospects within this industry. The European economy grew by 1.6% in 2011 and estimates show that it grew by just 0.6% in 2012. In addition, the European market has witnessed high rates of unemployment,… Read more

Brazil’s domestic beauty products companies fight back

MarketLine

As Latin America continues to see strong economic growth, so too does Brazil’s personal care market, experiencing growth of 8.2% in 2012. According to industry reports published by the Brazilian Association of the Cosmetic Toiletry and Fragrance industry (ABHIPEC), the country is currently ranked as the third biggest beauty market in the world. Moreover, the rise in disposable income has triggered beauty spending and more women are spending money on their appearance than ever before. Therefore more beauty/cosmetics companies are eager to enter the Brazilian market. In addition to this,… Read more

L’Oreal Luxury Brand Serving the Post-Recessionary Affluent Market

MarketLine

After a sharp drop in global demand for luxury cosmetics following the economic recession, sales of premium brands now appear to be recovering. L’Oreal, the world’s largest cosmetics firm, reported higher than expected profits of £1.2bn in the first half of 2010, and in addition displayed its fastest pace of organic growth for three years, both of which were driven by accelerated sales of its luxury lines. This article will examine the ways in which L’Oreal’s premium brands have responded to the changing demands of a “new” affluent consumer base,… Read more