MarketLine Blog

Posts about Accessories

Beckham’s Target: Posh on a budget

MarketLine

As common household names, celebrities are always being discussed; especially in modern society. The Beckham family is no different, although their fame has stems from football and music to the latest venture of fashion. Victoria Beckham has recently partnered with Target, a US retailer to sell her range of cheap designer clothes for all age ranges and all sizes. Whilst this range is extensive, it is set to only be available for a limited period of time, with online access as well through victoriabeckham.com creating a global customer base. The… Read more

The Digital Age: A Hackers delight

MarketLine

Online storage is a huge leap forward in technology, allowing files to be accessed from anywhere without the need to send them via email. Files can be shared in a much simpler fashion and can be locked to ensure that any changes made are present in a single file as opposed to numerous versions of the file. This online system serves as a backup for companies and customers. A network of banking telecommunications (SWIFT) has been the target of numerous hacking and data leaks over recent years, serving to reduce… Read more

Samsung S8 follows the Note 7: A smarter choice

MarketLine

The mobile phone market is extremely competitive and in order to retain customers, companies need to provide them with the best products and also a good level of security and customer service. Samsung is attempting to recoup its losses from the Note 7 from 2016 after it was recalled and ceased manufacturing with its latest release the Samsung Galaxy S8. The fear for Samsung is that it will not only be facing competition from the market but also from its customers whose trust has been put to the test in… Read more

Educational Applications: The price of learning

MarketLine

The educational applications business is a multi-billion dollar industry which is growing yearly. Education is seen as a necessary part of life and has provided society with new ideas and has assisted in growth. The increased reach of internet and the technological boom has opened education back into the home to help make parents feel more included. This has reduced the strain on teachers and has helped teach children in the digital environment, along with traditional education, which will help accustom them growing digital trends. Increased hand-eye coordination and better… Read more

Primark expansion: The impact of Brexit on its profit margins

MarketLine

Primark, first established as Penneys in 1969 now has over 290 stores in Europe and the US collectively. In 2017, AB Foods the parent company of Primark has stated a further 16 Primark stores are to open across Europe and the US. Following the loss of BHS in 2016, a niche in the market was identified, a niche which Primark intends to capitalize on. Primark has been identified as the leading low-cost clothing retailer in recent years competing against the likes of ASDA and H&M. The branches in Europe were… Read more

Smartwatches – Samsung wise to stop the clock? Apple et al to gain advantage?

MarketLine

2015 promises to be an exciting time for the tech industry. Not least because it is being heralded as the year of the smartwatch, which is something 2014 could not achieve. 2014 did, however, witness many glimpses of technological advancement in the wearable technology industry, with many manufacturers turning their attention to smartwatches. There are fundamentally two types of smartwatch, a stand-alone smartwatch which houses a sim-card (and therefore requires a contract plan) and needs no connectivity to a smartphone in order to work, and a smartwatch that operates only… Read more

Apple Watch – Leapfrogging competitors?

MarketLine

Yesterday, Apple took to the stage to reveal two new iPhone models – the iPhone 6 and iPhone 6 Plus – and its own smart watch – dubbed the Apple Watch. Both new iPhone models represent an attempt to take on competitor devices with larger screens, referred to as “phablets” – such as Samsung’s Galaxy Note range – which are gaining traction in the smartphone market. The Apple watch, meanwhile, represents a movement into the burgeoning wearable technology industry, in typical Apple style. The Apple Watch shares much in common… Read more

Record deal reinforces confidence in Manchester United’s global brand

MarketLine

The news that Nike would not be extending its kit manufacturing deal with Manchester United may have come as a disappointment to some fans, but the blow was softened by the swift announcement of a record-breaking new deal with German manufacturer Adidas, starting in the 2015/16 season. Nike has supplied United’s kit for the previous 13 seasons, and some had pointed to their reluctance to extend the deal as evidence of a slump in United’s brand power after a less than impressive showing last season. Indeed, in a statement Nike concluded that… Read more

Extensive marketing campaigns do little to improve Marks and Spencer’s sales

MarketLine

M&S’, one of the leading apparel retailers in the UK; clothing sales have declined for the 10th consecutive quarter.  As discussed in the MarketLine case study, High street fashion retailers: Survival of the fittest, this was partly because of heavy discounting over the Christmas period. 2014 is also proving to be a difficult year for M&S; the company reported underlying pre-tax profits had dropped by 4% to £623m (approx. $973.9m) in the 52 weeks to March 29 2014. The drop in profits was driven by a 1.4% fall in like… Read more

Luxottica to make nerdy Google Glass look cool

MarketLine

Luxottica Group S.p.A. (Luxottica or ‘the group’), the world’s largest producer of eyewear, which offers a range of premium, luxury, sport and performance glasses, has signed a strategic partnership with Google over its Glass eyewear. According to the agreement, the two groups will work together to create innovative wearable devices for the Glass brand. Luxottica will put Google’s geeky device through the designer’s laboratory in an attempt to make it cool. The eyewear giant is expected to take care of the design, development and distribution of Google Glass. The company’s… Read more

Luxottica fares well despite uncertain global economy

MarketLine

Despite the cooling of the overall global luxury market, the outlook for sunglasses and eyewear, especially in emerging and developing markets, including South America and Asia, looks bright. Growth opportunities in emerging markets are based on the greater purchasing power of the upper-middle class, the proliferation of luxury stores and the increased availability and rising consumer recognition of premium and luxury brands. The concentration of global wealth in emerging markets has created increased demand for luxury items and accessories, driving consumption in the premium segment. This is great news for… Read more

Inditex: Global fashion powerhouse

MarketLine

Industria de Diseno Textil SA (Inditex) has become one of the world’s largest fashion retailers. It is headquartered in A Coruna, Spain and primarily operates in Europe. The company is engaged in activities relating to textiles design, production and distribution. The group is structured into more than 100 different companies, all of which operate in the fashion industry. Each of these 100 companies performs a specialized activity. This article analyzes the strategies Inditex has adopted to become one of the world’s leading fashion retailers. Inditex was founded in 1963 by… Read more

Gillette Fusion ProGlide Using Consumer-Focused Marketing to Instill Brand Confidence

MarketLine

In June 2010, Gillette launched its new Fusion ProGlide razor. Boasting seven new technological advances, the Fusion ProGlide claims to provide males with enhanced shaving performance and optimal comfort. Within 10 weeks of being launched, Gillette had sold 2.5 million Fusion ProGlide razors; exceeding sales achieved by Gillette Fusion in 2006 and becoming the world’s best selling razor. This article will examine how Gillette has evolved its marketing strategy to establish a more consumer-focused approach and how, in doing so, it has successfully instilled brand confidence among an increasingly skeptical… Read more

How much are Superman’s glasses?

MarketLine

If bought online, they can come as cheap as $95 with a portion of the proceeds going to charity. Warby Parker, the eyewear company that sells prescription glasses and sunglasses almost exclusively online and at a relatively low cost, has created a new collection of plastic frames inspired by the upcoming superhero movie – Superman Man of Steel. The company, founded in 2010, has seen some impressive growth in the last couple of years. It has increased its headcount from four to 113 employees, beat its own yearly sales projections… Read more

Inditex: A Trendsetter

MarketLine

Industria de Diseno Textil SA (Inditex) was founded in 1963 by Amancio Ortega Gaona. The group opened its first Zara shop in 1975 in A Coruna, Spain and has now become a renowned apparel retailer around the world. The company has successfully evolved its fashion lines and markets its range of products through eight sales formats: Zara, Bershka, Pull and Bear, Massimo Dutti, Stradivarius, Oysho, Zara Home and Uterque. According to MarketLine the global apparel retail industry is forecast to grow at a moderate rate representing a compound annual growth… Read more

John Lewis faces backlash after it demands rebate from suppliers despite announcing record profits

MarketLine

The John Lewis Partnership is made up of 84,700 permanent staff, or Partners, who own 39 John Lewis shops and 290 Waitrose supermarkets. The Partners also run a John Lewis e-commerce and catalogue business, a production unit, and a farm. The Partners share in the company’s benefits and profits. On March 7th, the company’s financial results for the year ended 26 January 2013 were released. The release pointed to a company that was outperforming with strong results, even in the current economic climate, when many other companies were struggling to… Read more

Play.com: The Rapid Rise of the Internet Retailer

MarketLine

Play.com, is a Jersey-based, privately owned online retailer. Its main product lines include DVDs, CDs, books, gadgets, video games, DRM-free MP3 downloads, and other electronic products, as well as clothes and accessories. Amongst the largest e-commerce retailers, Play.com was the one recording the most rapid growth, since its establishment in1988. Starting with a focus on selling CDs and DVDs mainly to young, tech-savvy men, the company quickly evolved into one of Europe’s most successful e-commerce retailers. Since the acquisition in second half of 2011, Play.com is a part of Rakuten… Read more

Sustainable Fashion: A Growing Trend

MarketLine

Sustainable fashion, also known as eco fashion, is part of the larger growing trend of creating more sustainable, environmentally friendly and ethical products. Whilst there is a lack of consensus over definitions, the environmental sourcing and manufacture of materials, reduction of carbon footprint, and safety of consumers and laborers, remain important. Christian Kemp-Griffin, chief mission officer at Edun, an eco-fashion brand that focuses on fair trade for its producers in Africa, says, “Ethical companies make thoughtful decisions and sell product thinking about the people who make the clothes – wages,… Read more

Prada: From Family-Owned Business to Global Luxury Goods Powerhouse

MarketLine

Prada Group (Prada) is one of the world’s leading players in the design, production and distribution of luxury leather goods (including handbags), footwear, apparel, accessories, eyewear and fragrances. The company owns and operates four brands: Prada, Miu Miu, Church’s and Car Shoe. Prada retails its goods through a network of 345 directly operated outlets, 30 franchise stores, and concessions in upscale department stores such as Saks Fifth Avenue (New York), KaDeWe (Berlin) and Harrods (London). The company undertook an Initial Public Offering (IPO) in June 2011 and is now listed… Read more