MarketLine Blog

Posts written in July 2014

Samsung and Google: A happy partnership?

MarketLine

Google’s CFO, Patrick Pichette, has previously dispelled rumors of a rocky relationship between Google, the owner of the Android operating system (OS), and Samsung, the world’s most successful manufacturer of Android smartphones. However, new reports claim that new tensions have been felt between the two companies due to Samsung’s focus on its own OS, Tizen, which it has used for its Gear 2 and Gear 2 Neo smart watches. As discussed in the MarketLine case study, “Wearable technology: The new tech battleground?“, Google is keen to establish Android as the… Read more

Pinterest: social network drives engagement and sales

MarketLine

Retailers are increasingly using social media to enhance their brands, boost consumer engagement, and drive traffic and sales. Pinterest is a particular area of focus; the social network, founded in 2010, is fairly new and growing fast. The image-based network has been found to generate sales, and retail giants such as Target and Nordstrom have utilized this. Social media is used globally Billions of people around the world use social media, and retailers are increasingly witnessing the benefits of this. A study found that 89% of marketers reported found increased… Read more

Stagnation shouldn’t be the “new normal”

MarketLine

The latest World Economic Outlook published by the International Monetary Fund includes a mind-blowing chapter on the perspectives of global real interest rates. Generally speaking, interest rates adjusted by inflation have strongly declined since the 1980s. Ten year bond rates have dropped from a peak of roughly 12% per year in the 1980s to a lower bound close to zero in recent years. To a large extent, a more integrated economy and financial sector have generated global influences responsible for the decline in real interest rates. In fact, contrary to… Read more

Semiconductor industry back on track

MarketLine

The global semiconductor industry recovered in 2013, growing by 5.4%, after a contraction recorded the year before. Regionally, the Americas showed the largest increase (11.4%), while Asia Pacific grew by 4.3% and Europe recorded a 3 % growth. At the same time sales fell sharply in Japan, contracting by -15%, mostly due to the devaluation of the Japanese Yen. The United States has rebounded to once again become one of the largest and fastest growing regions for semiconductor manufacturing globally. The US semiconductor industry grew nearly three times faster than… Read more

Industry Analysis- Civil Engineering

MarketLine

Introduction The global construction industry grew at a moderate rate in 2013, powered primarily by the developing economies of the Asia-Pacific region, particularly Japan and India, which both experienced strong growth. Comparatively, in Europe the situation was far from ideal, as declines were seen in many economies throughout the region. Strong global growth rates are expected in coming years as some of the developed nations return to more stable growth periods. The Asian market looks set to continue growing at a strong rate, while Western industries appear on the precipice… Read more

Record deal reinforces confidence in Manchester United’s global brand

MarketLine

The news that Nike would not be extending its kit manufacturing deal with Manchester United may have come as a disappointment to some fans, but the blow was softened by the swift announcement of a record-breaking new deal with German manufacturer Adidas, starting in the 2015/16 season. Nike has supplied United’s kit for the previous 13 seasons, and some had pointed to their reluctance to extend the deal as evidence of a slump in United’s brand power after a less than impressive showing last season. Indeed, in a statement Nike concluded that… Read more

Samsung aiming to take bite out of Apple’s tablet dominance

MarketLine

With the launch of its Galaxy Tab S, Samsung has signaled its intent to take on Apple head-on in the premium tablet. Priced at the same level as Apple’s flagship iPad Air the Galaxy Tab S could be the Korean company’s last attempt to compete with Apple at the higher end of the tablet market. If rumours are to be believed, Samsung may exit the high-end tablet market if the Galaxy tab S fails to make significant inroads against the iPad. Although Samsung has been able to compete effectively in… Read more

Nike and Manchester United: end of an era?

MarketLine

As explored in the MarketLine case study “NIKE, Inc.: Building a diverse business“, the US sportswear giant has established itself as a major provider of equipment and apparel in a number of sports including basketball, golf, soccer, and tennis. One of the strategies Nike has used to achieve its goal is to enter individual sports markets on the back of a highly successful individual (think Michael Jordan in basketball or Tiger Woods in golf), or team (Brazil national soccer team). In 2002, Nike furthered its interest in soccer by signing… Read more

Menswear – Industry Analysis

MarketLine

Introduction Clothing is an essential item, with consumer choice being influenced by factors such as fashion and a desire to signal social status. Demand patterns are susceptible to branding and advertising, which, despite the lack of significant switching costs, tends to weaken buyer power. Industry figures The global menswear market had total revenues of $423.2bn in 2013, representing a compound annual growth rate (CAGR) of 4.8% between 2009 and 2013. The Asia-Pacific and Middle East and African markets showed particularly strong growth, in comparison to Europe over this period, with… Read more

Childrenswear – Industry Analysis

MarketLine

Introduction: The performance of the childrenswear market has been considerably more resilient than that of both the womenswear and menswear markets during the difficult economic climate. Children quickly outgrow clothes and therefore the purchase of new children’s clothing is a necessity, whereas adults can delay the purchase of new clothes for themselves. Industry figures: The global childrenswear market had total revenues of $216.2bn in 2013, representing a compound annual growth rate (CAGR) of 5.5% between 2009 and 2013. The Asia-Pacific and Middle East and African markets showed particularly strong growth,… Read more